Better than any $10K marketing course I’ve taken.

Behind the Brand is like having a CMO in your inbox. Every issue breaks down the ‘why’ behind what big brands are doing — but more importantly, it shows how I can apply those same strategies to my own startup. We used a pricing tactic from one of the breakdowns and literally 2x’d our conversion rate in a week.

BTB is my secret weapon. Every issue teaches me something I can apply immediately.

I’m building my own brand on TikTok, and BTB literally gave me my content strategy. I didn’t even realize half of these companies were using psychology-based marketing. I’ve saved every issue so far. It’s addictive.