Hi👋, I'm a brand strategist for CPG brands. I run BTB, breaking down how brands market themselves.
Oct 29, 2026
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2 min read
Should there be new brands with different form factors, a full deep dive into creatine
Oct 25, 2026
3 min read
How Brands Turn a Few Seconds On Screen Into Sales With Limited Edition Drops
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How Craighill Used Storytelling to Make People Care About Everyday Objects
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How Vaseline Turned Creator Hacks Into Ads, New Products leading to 43% E-Commerce Growth
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How Goodles Took Almost 10% of the Mac and Cheese Industry by Marketing to Adults in under 3 years
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How Higgsfield got their own users to make ads for free and Grew to $700 Mill
