Marketing Strategies List

BRANDING & AWARENESS STRATEGIES

1. Storytelling Marketing
   → Build emotional connection through a relatable narrative (e.g. Apple, Nike).

2. Nostalgia Marketing
   → Tap into generational memories to evoke trust and familiarity (e.g. Pokémon x Oreo).

3. Shock & Controversy Marketing
   → Break norms to grab attention (e.g. Liquid Death’s edgy water branding).

4. Brand Archetypes
   → Align your brand with a psychological identity (e.g. Hero, Rebel, Creator).

5. Lifestyle Branding
   → Sell a lifestyle, not a product (e.g. Red Bull = adventure; Glossier = minimal beauty).

SOCIAL MEDIA & VIRAL STRATEGIES

6. UGC (User-Generated Content)
   → Let customers create content for you (e.g. GoPro, Gymshark).

7. Meme Marketing
   → Leverage cultural humor and fast-moving trends (e.g. Duolingo’s TikTok owl).

8. Trendjacking
   → Inject your brand into trending topics quickly (e.g. Ryanair on Twitter).

9. Behind-the-Scenes / Founder-Led Content
   → Build trust by showing raw, authentic processes (e.g. MrBeast, Mid-Day Squares).

10. Interactive Challenges or Campaigns
    → TikTok trends, social media dares (e.g. ALS Ice Bucket Challenge).

CONVERSION & SALES STRATEGIES

11. Loss Aversion (Urgency & Scarcity)
    → Limited drops, countdowns (e.g. Supreme, Amazon Lightning Deals).

12. Bundling & Anchor Pricing
    → Make expensive options feel like better value (e.g. AppleCare bundles, SaaS pricing tiers).

13. Influencer & Affiliate Marketing
    → Leverage credibility and existing audiences (e.g. Fashion Nova, HelloFresh).

14. Email Marketing Funnels
    → Nurture relationships and recover abandoned carts with sequences.

15. Landing Page Optimization & A/B Testing
    → Constantly test and iterate for conversions (used by every top DTC brand).

PSYCHOLOGY-BASED STRATEGIES

16. Social Proof & Testimonials
    → “1M+ readers,” reviews, user stories (e.g. Superhuman AI, Airbnb).

17. FOMO (Fear of Missing Out)
    → Early access, exclusive lists, waitlists (e.g. Clubhouse, BeReal, Threads).

18. Reciprocity
    → Offer something valuable first (free tools, guides) → earn loyalty (e.g. HubSpot's free CRM).

19. Authority Positioning
    → “#1 newsletter,” “Used by Google & Meta,” etc. (e.g. Morning Brew, Notion).

20. Community-Led Growth
    → Create identity-based tribes around the brand (e.g. Glossier, Peloton).