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The Power of Jingles in Marketing
Nov 09, 2025

The Power of Jingles in Marketing

Why Music Sticks When Words Don’t

Case Study: Hello Fresh & Meal kit
Oct 26, 2025

Case Study: Hello Fresh & Meal kit

From Discount-Driven Sign-Ups to Struggle-to-Stay: The Meal Kit Model Under the Microscope

Case Study: LesserEvil
Oct 12, 2025

Case Study: LesserEvil

When Popcorn Becomes a Statement: The Brand That Turns Snacking into Self-Expression

Case Study: Starface
Oct 12, 2025

Case Study: Starface

Turning Breakouts into Self-Expression with Star-Shaped Patches

Case Study: Touch Land
Sep 27, 2025

Case Study: Touch Land

Turning Hand Sanitizer Into a Beauty & Lifestyle Accessory

Case Study: Sauz
Sep 27, 2025

Case Study: Sauz

Flavors First, Fun Always: How a Newcomer Made Jarred Sauce Exciting Again

Case Study: Tabs
Sep 22, 2025

Case Study: Tabs

How a Micro-Influencer Engine Turned ‘Sex Chocolate’ into Eight Figure Company

Case Study: Dr. Squach
Sep 22, 2025

Case Study: Dr. Squach

How a Natural Soap Brand Built a $100M+ Cult Following

Case Study: Poppi
Sep 14, 2025

Case Study: Poppi

How a Soda Reinvented Itself for Gen Z and Wellness Lovers

MarketingMarketing
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Case Study: Justin’s Peanut Butter
Sep 14, 2025

Case Study: Justin’s Peanut Butter

From Boulder Kitchen to $286 Million Exit: How Authenticity & Innovation Built a Nut Butter Empire

Strategy Strategy
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Case Study: Graza
Sep 14, 2025

Case Study: Graza

From Squeeze Bottles to Cult Favorites: How Graza Made Olive Oil Cool Again

Case Study: Mike’s Hot Honey
Sep 14, 2025

Case Study: Mike’s Hot Honey

How a Pizza Topping Turned Into a National Flavor Trend

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